Client: Cornerstone Farm
Art Direction: Luke & Natalie Sheard
Illustration: Matthew Sheard
Luke and Natalie run Cornerstone Farm, a small raw milk dairy and diversified livestock farm. They have created a storybook property, over the course of many years, building outbuildings, and most notably, a barn / shop / milking parlor that is the result of decades of architectural knowledge and passion on the part of Luke.
They wanted to take a lovely illustration that Luke’s brother had made of their barn and turn it into a logo. Their general aesthetic around the farm and through their lives is one of high class history and tradition – of ornate aesthetics that are beautiful but don’t step over the line of impracticality. It was towards this end that we strove to carry through the lettering. Old world, bold, beautiful, functional.