Creature Collective is an innovative endeavor based on a contemporary movement with traditional roots, which itself is based on the belief that the traditional and native wisdom, skills and artifacts that are being lost to the gears of modernity must be saved and given new context such that they may thrive into a new era of prosperity. Beyond the philosophical mission of saving what is in danger of being lost, Creature Collective will blend retail, product creation, education, wellness & nourishment, and above all, community space, into one coherent space in downtown Paonia, CO. In all its multifarious endeavors, Creature Collective places a strong emphasis on it’s terroir – the character and offerings of it’s unique bioregion at the confluence of the high desert and the mountains, and strives to embody the human and natural culture of the Place in all it purveys.
The retail offerings will be apothecary items from respected herbalists around the country who embody the values of Creature Collective, along with thoughtful, durable, well-made items for the home and garden. In-house natural skincare and wellness products will be made with local plants and ingredients when possible, and will be made available primarily in a help-yourself bulk style, to de-emphasize the wastefulness of throwaway containers. Further, in order to support the ongoing renaissance in natural wellness products, by offering bulk items, Creature Collective hopes to engender a mission of empowerment for a spectrum of those who are either interested in learning more about herbalism, to folks who are proficient in making their own products. This intention with be further carried forth in the offering of classes of various nature, sharing skills directly related to herbalism and apothecary products, and well beyond, relating in some way back to the mission of resurrecting endangered and lost skills of the land.
This logo is built on the concept of nested worlds, nested realities, endemically overlapping human, animal and natural domains. The design is minimal, depicting three nested tapered ovals – eternal signs of fertility and nourishment. A seed nested in an egg, nested in a womb. Natural, animal, human worlds nested and gestating each other, intrinsically connected. The design could similarly read as an evolution – a series of growing forms, advancing through time or space. It evokes a hallway or pathway, into which you to go exploring, or from where you have emerged. It could be a topographic drawing of a knoll or a mountain, depicting Place.
The name Creature Collective wraps around the graphic in a continuous loop. Starting and ending together, this is a unique way to represent the theme of reflection, mirroring and cycles seen across this design. The name is not only fluid from above to below, but it is also an endless loop, as are the seasons and the transfer of wisdom from generation to generation. Just like Creature Collective, this design is simple, dynamic, conceptually rich and full of potential.