Client: Fable Farm Fermentory
Art Direction: John Piana, Chris Piana, Andrew White
It’s hard to say enough good things about these crazy dudes. They express a deeply rooted philosophy of place, ethics and nature in their hard cider. They harvest wild apples, ferment their juices naturally and experiment wildly with new strategies and infusions of wild and cultivated herbs and aromatics. They seek a connection to the past – cider was once the only fermented beverage available on this continent. They seek communality, conviviality, and create excessively delightful gatherings weekly on their farm, fueled by copious cider sips.
In the course of designing their logo, we deeply explored the roots of wine making and the fundamental forces of the universe. The qvevri is a classically Georgian vessel for fermenting grape juice. There is a magical confluence of the magnetic properties of the clay, the egg shape of the qvevri (of the womb, of life), and a universal, natural proclivity of matter that makes the juice inside the qvevri move gently in a spiral motion throughout the course of fermentation.
The spiral is a deeply embedded pattern throughout the natural world – the foundation of the Fibonacci sequence, the golden ratio. We have three spirals joined in a triskelion – an ancient symbol for constant motion, constant flux. Progress.
Because my vocabulary pales, suffice it to say that Fable Farm Fermentory’s cider is delicious.