Client: Grounded Land & Livestock
Grounded is an innovative contract grazing operation based in Sonoma County, CA. They contract beef on private lands for ranchers, while simultaneously contracting stewardship and holistic management of land, both private and public, with the contracted beef. Their principal product is ecosystem service. Improving grasslands, sequestering carbon, supporting ranchers who need grazing support and landowners who need better management in practice on their land.
Our challenge was to devise a mark and logo system that fit into the long visual history of ranching vernacular, but was bold and contemporary enough to stand out and announce quickly and clearly that Grounded is a unique company in the ranching and grazing industry in Northern California.