Highball Social is the Burlington cocktail bar and tasting room location of Middlebury-based Stonecutter Spirits. The space and experience of Highball Social is an extension of the innovative, energetic, playful and classy vibe that Stonecutter has worked to establish across it’s brand. The interior is elegantly adorned with thoughtful, deco-inspiored details, and the menu will include a seasonally rotating cast of cocktails, sparkling wines, beers and mocktails.
The identity system was developed with the values noted above in mind, and a strong emphasis placed on levity, accessibility, and effervescence. Highball Social is a place for everyone, it is neither exclusive nor pretentious. It is a warm and exciting place where folks can gather for any or all occasions, and not only is the namesake a sparkling cocktail, effervescence speaks to the convivial, festive atmosphere that Stonecutter strives to embody in their products and spaces.
The logo consists of an icon and a custom-designed logotype. The icon is a highball with bubbles bubbling, a nod back to our theme of effervescence, but also a subtle depiction of the kind of dynamic community that Highball Social will be welcoming of. It is contained in a bounding shape that is a faceted stone, a direct connection back to the Stonecutter namesake.
The logotype, like the interior, is a modern interpratation of a deco-inspired type style. It is strong and legible, and despite having several repeating letterforms, every letter is unique, a subtle variation of the others. This detail adds a subtle and exciting dynamism to the logotype, both making it clear that it is a on-of-a-kind, custom mark, just like the Highball Social experience, and nodding back to the diverse influence and offerings of Stonecutter Spirits.
We created the logo system, designed the back bar, made the sign, designed the exterior mural and the menus for this space.