Client: Where the Buffalo Roam
Art Direction: Tim Pries, PJ Koll
Watch out for these guys, ok? After putting in their time in the film and ad game all around the Bay Area, Nico, Tim and PJ are striking out on their own to shake things up and get down.
Our goal in creating a core brand language for their new creative studio was to get at the heart of the quality, integrity, gritty edges and hard work that they’ll bring to their company, while at the same time doing our best to avoid the cliche commonalities of the american buffalo image. It’s easiest to follow the path well worn, and we strove to bring a freshness and cleanliness to the buffalo without losing the spirit of the handmade crafstman quality that WTBR will bring to the creative biz.