Camp Wachusset is one of the oldest summer camps for boys in the country, founded in 1903. As such, it has a strong heritage of campness – a place where boys come to experience the freedom and excitement of having ownership of their time, relationships and activities. Being located on a lake in the forested hills of Vermont, campers at Wachusset have a unique opportunity to spend time exploring the outdoors and cultivating skills that might be otherwise inaccessible to them.
Summer camp is a unique experience, the value of which can be hard to understand if not lived in person. It was our goal in the design process to capture that experience in a visual identity for Camp Wachusset.
A hallmark of ‘classic’ camp design is simplicity. Whether by intention or lack of interest, the majority of the visuals from the golden age of summer camp are stark, simple and bold. The first letter of the camp’s name on a t shirt, simple bold lettering on a wood sign, unadorned cabin signage.
The design we arrived at is a three dimensional wink. We strove to recreate the simplicity of an era bygone, while marrying it simultaneously with the playfulness & exhilaration, and the influence of the natural world in the Camp Wachusset experience.
The logo is both a scene from nature and a monogram of the letters C & W. It is a depiction of mountains with a looming sun setting behind, with a subtle hint to the scene at the end of every day at Camp Wachusset, with the sun setting behind the mountains, behind the lake.
The playfulness comes in both with the intrinsic wink to the monogram / mountain scene, and the typeface, which has both strong bones and a firm hold on the ground, but a whimsical nature in some rather eclectic curves and forms that helps elevate the design to the excellent tier.