Christine Hallquist is running for governor of Vermont. The former CEO of Vermont Electric Cooperative, she is a strong leader and with decades of experience running a cooperative democracy, and is running with a strong vision of rural invigoration throughout the state by delivering fiber to every home and business in the state.
It was with this principal emphasis of the campaign in mind that the logo system was developed. The design process was driven by Christine’s strong background in the utility business. The metaphorical substance of this concept is both a fundamental tool for every Vermonter, and extensive connectivity. We drew visual reference from rural electrification efforts of the 30s and 40s, which Christine has cited as an analogous effort of modernization.
The C is arranged as one would often see a bounding shape, containing a design to give to more structure, foundation and to contain the form. This bounding shape is open to the right, the direction of progress. It accomodates room for growth and doesn’t contain or constrain the candidacy nor the governorship of Christine. It is more dynamic by virture of both it’s incomplete shape, and the possibility it represents.
The mountains are one of the most iconic features of life in Vermont. They shape the climate and therefore culture of this place. It is a ubiquitous symbol of Vermontness and is recognizable in the lives of most if not all Vermonters, not only as a symbol, but as a part of their lives, lifestyles and livelihoods. By transforming the terminal of the mountains into a bolt, we marry the concept of fiber connectivity to the ubiquity of life in Vermont. Christine’s proposition to elevate the prospective economic prosperity of rural Vermonters is central to this design. The mountains are made of the bolt and the bolt of the mountains. As the mountains are present in the lives, lifestyles and livelihoods of every Vermonter, so will fiber connectivity, and subsequent prosperity.
The bolt reaches through the C bounding shape, reaching into the alluring potential of a Christine governership, creating an exciting and dynamic point of engagement with an audience, and further solidifying this as a strong, dynamic and meaningful logo.