Client: Small Farmers Journal
Lynn Miller and I decided we wanted to make a series of videos about some of the more active, prominent, and experienced members of the Small Farmers Journal community. The gist is that Lynn is a marvelously spirited romantic idealogue, and it incensed by the reality of the shifting landscape of publication. He stand firm by the value of the journal as a journal. A real-life, physical, large-format, beautiful journal. I couldn’t agree with him more.
Thus, we hatched a scheme to add value to SFJ and create interest, awareness and excitement about the incredible resource it is by means of creating content that is supportive, but disassociated with the actual journal content itself. Which is to say, we didn’t want to adulterate the nature of the journal itself by disseminating that same content over the tubes, but rather, make awesome videos of awesome horse powered farms.
John was the second visit and video in what will ideally be a very long term series. He is a remarkable horseman. His wisdom reverberates deeply within my ambitious ears.