Steelbow is a strong and unexpected name for a farm, and therefore encourages a strong and unexpected logo.
This logo is a set of leaf springs, which are extraordinarily versatile. They are absolutely vital to any driving experience. They soften the harsh, smooth out the bumps, they are hardy as hell but compact and well designed. They are modular – their effect can be increased or decreased by adding a simple complementary piece of steel. They are greater than the sum of their parts.
The design is a set of leaf springs, holding up the remarkably hefty Steelbow Farm – full of intention, meaning, skill and gumption. The icon of the three springs, at first glance, appear like bows, so the uninterested wil be satisfied with that connection. The addition of the sun above the springs adds a secondary implication, reflected in the wavelike flow of the lines, implying the rhythm of the farming season, ebbing and flowing throughout the calendar year. They also reference contour lines, a river valley, and the ocean, reinforcing the Placedness of Steelbow and it’s identity as a strong, versatile, farm in Maine.