Vermont Chevon

Brand Strategy, Brand Identity, Web Design & Development, Packaging

Vermont Chevon is a purveyor of premium goat meat (chevon) from a valley in central Vermont. Currently operating as a one-farm operation, they hope to develop a co-operative network of goat farms to supply their products. The company recently changed ownership, and required a brand refresh to meet the ambitious new vision of creating a nation-wide category for chevon in U.S. restaurants. We worked with them to develop a strategic framework, brand messaging, logo system and new website to deploy in their effort to chevongelize the nation.