Vermont Glove

Brand Strategy, Brand Identity, Studio & Editorial Photography, Web Design & Development, Packaging, Print Collateral

Over the past 100 years of continuous operation, Vermont Glove has been through a lot. Booms and busts, world wars and the brink of bankruptcy (several times). We have persevered for many reasons and many people’s efforts, but above all, our gloves have pulled us through. They are exceptional, and our customers understand that, but there has been little marketing effort, no corporate identity, and no effort put into branding. You can only fall back on your product for so long.

That’s why, when Sam Hooper took over in 2018, he imagined what a prosperous, profitable Green Mountain Glove could look in today’s economy. A part of that vision is a refreshed brand identity for the company, that includes a new name, both of which are designed to honor the company’s heritage, and set the stage for growth and future success.