The Healing Club
Brand Identity
The Healing Club is a membership-only cannabis club. It is open and available to medical marijuana card holders, and their friends and family, who can come as guests of members. The Healing Club will provide an invaluable resource to the medical cannabis community in Vermont: space. It can be very difficult, even after obtaining the proper credentials, to safely and comfortably consume one’s medicine because of the arcane discrepancies in legality of where one consumes, even though it is legal for them to consume. To provide space is to provide opportunity and community. THC will offer comfortable accomodations to spend time, as well as food and beverage offerings for the community.
Further, the vision for THC is to act as a beacon of cannabis advocacy and education in the state of Vermont. Despite state and private efforts to make it more accessible to the public, there remains considerable stigma and confusion around the medicinal value of cannabis. THC hopes to break that stigma by creating conversation, and professional programming around cannabis, effective treatment practices and the value of cannabis as a healing tool, not just a recreational vehicle.
The Healing Club is an emblem of community building, education, and stigma busting around the myth that marijuana is not part of a healthy, productive, and prosperous life.